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Roger Entner

Founder, Recon Analytics LLC

He is known around the globe as one of the most respected telecom experts. Over the last decade he has been frequently quoted by the world's most prestigious media outlets, such as the Wall Street Journal, the New York Times, USA Today, Financial Times, ABC, CBS, NBC, Fox, CNBC, NPR, PBS, and CNN. In the last year alone, he was referenced more than 4,000 times. In addition, Roger's research has been cited in the FCC's 8th, 11th, 13th, 14th, and 15th Annual Mobile Wireless Competition Reports to Congress. In 2012, his research was cited by the Executive Office of the President's Council of Economic Advisers in its The Economic Benefits of New Spectrum for Wireless Broadband report. Roger also is a regular contributor to CNET and Fierce Wireless, where he writes about customer and industry trends in the connected world. Roger's main focus is the competitive telecom market place and how the market participants interact. He is one of the leading experts researching the wireless experience, how it influences customer behavior and how customers make choices.

Before starting Recon Analytics in January 2011, Roger was the Senior Vice President, Head of Research and Insights for the Telecom Practice of The Nielsen Company. With more than $5 billion in revenues, Nielsen is the largest consumer market research provider in the United States and around the world. Nielsen is also the largest market research provider to the telecommunications industry. In his role at Nielsen, Roger was responsible for advancing the research and thought leadership position of Nielsen in the world of telecommunications. In particular, he led the research regarding consumer behavior and consulted with the entire range of telecommunications companies - wireless operators, wireline telecommunications providers, cable television and internet service companies, mobile device providers and software providers - on how to improve their products and services.

Before that, Roger was Senior Vice President, Communications Sector at IAG Research and was part of the senior leadership team when Nielsen acquired IAG in April 2008. At IAG he was responsible for helping telecommunications providers improve the effectiveness of their advertising expenditures. Building on IAG's traditional strength in television advertising, Roger was involved in several successful engagements that expanded IAG's traditional television advertising effectiveness measurement to radio, the Internet, and mobile advertising. Prior to joining IAG Research in 2007, Roger launched the North American coverage for Ovum as Vice President, Telecom. He established the company as one of the leading telecom research providers in North America. Before joining Ovum, Roger headed the wireless carrier research group at the Yankee Group from 2001 to 2004.

From 2002 to 2003, he was a member of a 16-person SBIR/STTR Phase II Panel for the National Science Foundation. He helped direct federal research grants to innovative, high-risk projects with a significant potential for commercial viability.

At both the Yankee Group and Ovum, Roger focused on researching trends in the wireless world and advising clients on current and emerging business and consumer trends that affect the wireless world.

Previously, Roger was Strategic Marketing Manager for LCC International, which designed and built wireless networks around the world. In that role, he assessed the trends and developments in the wireless world and developed strategies to help LCC benefit from emerging opportunities. Part of his focus was understanding and determining the demand for cell sites based on coverage and capacity requirements based on customer behavior.

Roger received a Bachelor of Arts in Business Organization, from the Heriot-Watt University in Edinburgh, United Kingdom, and Master of Business Administration from the George Washington University in Washington, DC.

His views on the industry can be read on his blog at:


Biography last updated April 26, 2012