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11th Annual Technology Policy Exhibition Demonstrators

Overview | Demonstrators | Conference

Accenture
Accenture will demonstrate a biometric registered traveler solution that will show how automated biometric identity verification can improve security, simplify travel processes and improve operational processes in the air travel industry. The Travel Security Services solution demonstration will show how key steps in today's travel process (pre-travel, departure, arrival) can be improved in terms of security, speed and efficiency through the integrated use of: electronic passports and contactless registered traveler cards, multimodal biometrics, kiosks, automated gates, (2D) barcode boarding, passes, and mobile biometric devices. The airline industry today (airlines, airport authorities, industry), along with immigration and border protection agencies are striving to manage increased travel volumes and improve security in the face of assorted threats -- while maintaining or improving the traveler experience.

America's Safe Kids Site On-line- ASKSo
Americas Safe Kids Site will demonstrate the most secure way for a child 17 or under to access the internet through the use of their very own biometric SAFE Card and partner, the CADDY-Pilot. These are the most secure personal identification and verification devices offered through SOSB, parent company of ASKSo, where a child can securely access the safe Internet environment called "KidsNitch." KidsNitch has a variety of Nitches; games, amusements, services and stores that are all suitable-for-children along with the Kids "CHATNitch". This Nitch is monitored and managed by real people, not just automated computers. It's like having a full-time guardian who keeps your child safe and their identity secure while on the Internet. This in-it-self will help reduce unauthorized Nitch use, abolish destructive on-line behavior and help eliminate contact with predators or unwanted solicitation. Parents can rest assured their child is safe and secure while in The KidsNitch.

Avaya
Avaya will demonstrate two VoIP tools that support people with disabilities: "Universal Access Phone Status" software (UAPS) (for visually impaired people) and a TTY adjunct for voicemail systems (for people who are deaf or hard-of-hearing). UAPS software provides, by voice, all of the info that is presented visually by a business phone, such as caller ID (name and number), new message waiting indicator, phone forwarded alert, line available and hold indicator as well as other tools. In fact, on some Avaya phones the status of more than 200 functions can be discerned visually, and are therefore made available by voice with UAPS. People who are deaf or hard-of-hearing commonly use special text terminals known as TTYs to communicate over telephone lines. Avaya voicemail systems provide the same features to TTY users that are available to voice users.

ConnectSafely.org
ConnectSafely.org will demonstrate its online forum and information service that encourages parents, teens, policy makers, educators and others to interact over issues of safety on the social web. "Social web" includes social-networking sites like MySpace and Facebook, as well as video-sharing sites like YouTube, virtual worlds like Second Life and other places where young people can interact and share media online or on mobile devices.

In addition to timely articles, video, daily news, advice and research-based safety guidelines, ConnectSafely.org operates the net's only interactive forum where everyone gets to ask and answer questions and interact over critical safety issues. We believe this is an important piece of the net safety landscape because it provides a place for rational discussion that includes social-Web drivers' (teens') important input. It also provides a way for parents or teens to get quick answers to social-networking safety questions.

Digital Watermarking Alliance
Digital watermarking enables content identification and copyright communication and provides a range of solutions for identifying, securing, managing and tracking TV programming, movies, music and digital images. The technology has been deployed by all major movie studios and music labels, television broadcasters and many enterprises and photographers with digital image assets. The Demonstration shows how Digital Watermarking can be used to facilitate digital delivery of content while still enabling consumers to use the content legally and fairly. Using digital watermarking in conjunction DRM or CA systems can lead to:

Using Digital Watermarking to complement unencrypted delivery of content can lead to:

EDS
Electronic Data Systems (EDS) has more than 12 years experience developing, implementing and operating successful, large-scale, biometric and card-based access control systems. Currently responsible for the issuance of over 15 million DOD Common Access Cards (CAC), EDS is now working with the GSA to issue smart card credentials to 800,000+ employees at over 65 civilian agencies as required by Homeland Presidential Directive -12 (HSPD-12). This demonstration will include:

Entertainment Software Association
The Entertainment Software Association (ESA) is the U.S. association exclusively dedicated to serving the business and public affairs needs of companies that publish video and computer games for video game consoles, personal computers, and the Internet. ESA members collectively account for more than 90 percent of the $7.4 billion in entertainment software sold in the U.S. in 2006, and billions more in export sales of U.S.-made entertainment software.

The ESA offers a range of services to interactive entertainment software publishers including a global anti-piracy program, business and consumer research, government relations and intellectual property protection efforts. ESA also owns and operates the E3 Media & Business Summit.

Federal Trade Commission
OnguardOnline.gov provides practical tips from the federal government and the technology industry to help consumers be on guard against Internet fraud, secure their computers and protect their personal information. The FTC's display will include publications that can be made available for any organization interested in helping educate consumers on safe computing practices, as well as some of the interactive online games that can be found on the OngaurdOnline.gov Web site.

Fujitsu
Fujitsu will provide an introduction to market-ready IT products/applications using latest technologies in low-power displays, compact design, energy efficiency, and IT solutions intended to lessen the Internet users' environmental impact.

The "Greening of the Internet" reflects ongoing efforts by Fujitsu and the IT industry to:

Fujitsu would also like to reinforce the message that IT can play a crucial part in meeting the challenges of climate change through scientific research and market innovation.

Google/YouTube
YouTube will demonstrate its Video Identification tool - a scalable, cutting-edge video identification technology that gives rightsholders more choice and control. Successful use of the technology depends on active cooperation between YouTube and rightsholders. First rightsholders identify their content to YouTube to register their ownership. Then the technology extracts key visual aspects of a rightsholder's video into a reference file that is used to find user-generated videos entirely or partially comprised of his or her content. Though not perfect, the technology can find matches even when a video has been encoded or rerecorded. The YouTube technology empowers rightsholders to choose what happens when a match is discovered: track the viewings, block viewings, or license and monetize the use of the content. Disputes are resolved through existing legal frameworks. The demonstration will explain how this technology works and its benefits in facilitating content licensing and rightsholder choice.

Informed Decisions, LLC
ICERx.org was launched in 2007 by a collaborative of private and public organizations, including the American Medical Association, Informed Decisions, National Association of Chain Drug Stores, National Community Pharmacists Association, RxHub, SureScripts and several state Medicaid agencies, in response to needs identified by emergency responders in the aftermath of Hurricane Katrina and other disasters. Its purpose is to ensure continuity of care and avert a public health crisis by providing authorized physicians and pharmacists with evacuees' prescription information at the point of care in shelters and elsewhere. ICERx.org is a portal that serves as a conduit between prescription data held by information providers and healthcare providers caring for evacuees. The portal, which is HIPAA compliant, is activated when the federal government declares a state of emergency, enabling users to query data providers to obtain the prescription medication histories of evacuees in their care.

Lenovo
Lenovo will showcase products and packaging designed to dramatically reduce annual energy costs and help bring energy efficiency computing mainstream. By limiting energy consumption, using recycled materials and reducing the overall environmental impact Lenovo is helping change the way people around the world use technology by working to create high efficiency, low energy consumption products. The demo will look at the A61e ultra small desktop which has a footprint the size of an average telephone book and uses only 3.8 watts of power in idle mode. Along side the A61e, will be Lenovo's ThinkVision L193P LCD monitor- the first to use at least 25% recycled material, thermoforming packaging materials, which can save 80 tons of primary plastic materials each year, and Lenovo's Power Manager feature, which allows users to adjust computer power settings to achieve the best balance between performance and power saving.

Linden Lab
Linden Lab will demonstrate how our immersive 3-D virtual world, called "Second Life" (secondlife.com) offers revolutionary ways to communicate, collaborate, and create in a digital environment. We will offer examples of how Second Life is being used for interactive communication across distance; peer-to-peer learning; and to "distribute" culture and information through organizations and beyond.

Loopt, Inc.
Loopt (www.loopt.com)has created a revolutionary "social-mapping" service that changes the way friends connect, share, and explore in the mobile environment. Leveraging the latest location-based technologies, Loopt automatically updates and delivers friend location maps, messages, and alerts on mobile handsets and the Web. Loopt was designed with privacy considerations at its core and provides a variety of effective and easy-to-use privacy controls for subscribers. Loopt's experience and leadership in managing the privacy and security aspects of live location is unmatched ­ offering the most intuitive location privacy capabilities available today. Loopt works with leading mobile, social networking, and online privacy and security organizations such as the Center for Democracy & Technology, Family Online Safety Institute (member, board of directors), Cyber Safe California (member, advisory board), ConnectSafely.org, Internet Education Foundation, and Ponemon Institute. Loopt is based in Silicon Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates.

Microsoft
Microsoft is committed to online security, with products designed to protect your computer, yourself, and your family from viruses, spyware, phishing, identity theft, spam, e-mail hoaxes, inappropriate content, unwanted contact, and fraud. Visit the Microsoft booth to see demonstrations of these safety features in Windows Vista and the Xbox 360, including family settings and parental control features that allow parents to regulate content, online interactions, and the amount of time children spend on the internet or playing games. More information can be found at www.microsoft.com/protect and www.staysafe.org .

Motorola, Inc.
Motorola will be highlighting its MOTOMESH product that was launched in Jordan Downs - one of Los Angeles' most notorious high-crime public housing areas - in conjunction with the Department of Justice (DOJ), the Department of Housing and Urban Development (HUD) and the LA Police Department (LAPD) to reduce crime and streamline emergency responses. Within two months of the system's deployment, major crime dropped 32% in January and February 2007, compared to the same period last year.

The multi-radio wireless broadband network enables officers to receive live video feeds from cameras throughout the area in which it is installed. Footage is sent to dispatchers or transmitted to patrol cars en-route to emergencies. The result is improved and better coordinated incident responses through the sharing of live-feed data with any local, state, or federal agency capable of receiving online video.

National Cyber Security Alliance
American's lack the basic level of cyber security and safety awareness needed to help them protect their computers, information, themselves and even our nation's critical infrastructure. Our demo will explore the current state of cyber security and safety awareness within the small business and home user sectors, and materials that law makers, corporations and government agencies can use to help bridge this cyber security awareness gap. Lastly, we will make available a framework that states can use to ensure cyber security, safety and ethics prevention programs are taught in schools. Ensuring students are taught how to safely, securely and properly use the Internet will increase the baseline of cyber security knowledge and awareness that could decrease cyber crime in the future.

NTT Communications
The new Internet will run on IPv6. NTT Communications will demonstrate their IPv6-based Earthquake Early Alert System that warns the public of imminent earthquakes. The system, similar to the U.S.'s Emergency Alert System (EAS), has been available in Japan since July, 2007, as a joint effort between NTT Communications and the Japan Meteorological Agency. Businesses, citizens, and more importantly, First Responders can be alerted of earthquakes before they occur. The system alerts users of the estimated magnitude, epicenter and estimated arrival time before a major tremor strikes. For example, users are informed that "an earthquake of magnitude 4.2 will strike in 20 seconds." The alert enables one to close gas valves, sound alarms, or stop street traffic to brace for the quake. This system could be used as a prototype for revitalizing and expanding the use of the EAS in the United States to minimize the impact of earthquakes.

One Economy Corporation
The Public Internet Channel (PIC.tv) is an informing, engaging, public-purpose multimedia experience created by global nonprofit One Economy that inspires and empowers its viewers to actively take steps to improve their lives. PIC.tv goes beyond the "how-to" to provide users with a "why-to" perspective and an interactive "Make It Easy" toolbox that helps users put their new knowledge to use. The Public Internet Channel shows real people in real situations tackling topics from health to money to living a sustainable lifestyle and preparing for emergencies. Our programming leads viewers to dig deeper and explore how to put their inspiration to action, while breaking down the wall between the digital haves and the digital have-nots.

Panasonic
Panasonic will demonstrate interactive television based on "tru2wayTM" technology, including an interactive digital cable-ready HDTV and the Comcast AnyPlay portable DVR ­ all powered by tru2way technology ­ as unveiled earlier this month at the 2008 Consumer Electronic Show. Tru2way is a standards-based and upgradeable middleware platform (based on Java technologies & GEM) which allows broadcasters, cable operators, and CE/IT manufacturers to provide 'write-once, run-anywhere' applications for an interactive 'video-web' experience. Panasonic's demo will highlight the benefits of the convergence of digital television's high quality video & graphics with interactive content: (1) enabling consumers to interact with TV programs, access program guides, play games, conduct t-commerce, and link to on-demand and switched digital content; as well as (2) providing public benefits like enhanced educational programming and information-rich emergency alerts or public service announcements.

Pandora
Pandora is an Internet radio service that listeners enjoy on their personal computers, through home entertainment products and on mobile phones. Pandora is powered by a very unique musical taxonomy, called the Music Genome Project, developed by our team of university-degreed musicologists. This team has identified hundreds of musical attributes and they assign values to each attribute in each song. When applied across a repertoire that spans the full range of musical diversity created and enjoyed in America (Pop, Rock, Classical, Country, Jazz, R&B, Hip-Hop, Country, Folk, Gospel, Blues, Christian, Latin, Electronica, etc.), the Music Genome Project literally connects the dots between songs and artists that have something ­ often quite subtle things ­ in common. This is the foundation that enables Pandora to offer listeners radio stations that play music that matches their taste if the listener simply tells us the name of a favorite song or artist. Pandora introduces its listeners to music performed by over 40,000 different artists, the vast majority of which receive no airplay on broadcast radio.

Quova
Know your Visitors: Quova's demo will show how and why it's important to know where web visitors are coming from and how they are accessing websites. Most importantly, by knowing more about how and where a website user is located and how they use the internet, it is possible to help prevent cyber crimes from occurring as well as providing evidence and forensics in finding those who have committed cyber crime. Quova data also helps companies and organizations comply with government mandated and suggested guidelines, all without privacy invasion and intrusiveness. Quova's demo shows how and why the internet is so anonymous, a little about how these important data fields are collected, and why organizations should be concerned with certain results.

RSA, The Security Division of EMC Corporation
As policymakers consider various proposals that will help protect consumer privacy and that could deter identity theft, it is important to understand how emerging technologies are being utilized for identity verification and authentication. The demo of the RSA Identity Verification service shows how RSA can provide real-time confirmation of customer identities by utilizing Knowledge-Based Authentication (KBA). The demonstration will authenticate volunteers at the event using the service's questions generated from relevant facts on the individual obtained via publicly available information. Using this approach, RSA Identity Verification is an effective solution that does not require any prior relationship with the customer, and that can also be used as an alternative to organizations that rely on social security numbers to verify or authenticate individuals.

SafeMedia
P2P networks are the real culprit in distributing pirated copyrighted digital files. P2P networks cause inadvertent file sharing and dupe users resulting in the dissemination of sensitive personal, business and national security information on the Internet. Once the information is leaked onto P2P networks, it cannot be recovered. Furthermore P2P networks store encrypted files on the user's computer without the user's knowledge, which could contain child pornography and unlawful content. ISP's operations are also negatively affected by P2P networks because P2P networks use an "Overlay" routing which conflicts with standard routing and causes network congestion and wasted bandwidth. Increased costs of the ISP's will increase users' fees to connect to the Internet. A LIVE demonstration of SafeMedia's network appliance, "Clouseau" will detect and stop over 650 P2P networks, without invading user privacy.

Sunlight Foundation
The Sunlight Foundation will demonstrate innovative Web tools created by Sunlight and a consortium of its grantees that make legislative and government information more accessible to the public online. These tools were created to foster trust between constituents and their elected officials. Sunlight will demonstrate user friendly Web sites such as OpenCongress.org, an accessible alternative to THOMAS that combines bills, news and blog coverage, and social networking tools that make it easy to search, track, and share opinions and resources about legislation. Sunlight will also showcase cutting edge visualization tools that make data about Congress or federal spending accessible and compelling.

The Digital Freedom Campaign
Our demonstration will illustrate the need to update copyright and fair use laws in order to foster innovative developments in this digital age by providing examples of current digital technologies that flourish when unrestricted by unreasonable government regulations. Our demonstration will provide a hands-on exhibition of Black Turtle Media - an on-line forum enabling talented advertising artists to collaborate in the creation of multi-media commercials by providing the tools to create, post, critique, rate, refine, promote and license their intellectual property as they develop commercial-grade advertising for major brand sponsors.

Our demonstration will engage visitors with hands-on interactive sessions of this Web-based medium. Participants will follow a guided "tour" of the Black Turtle Media site on provided laptops, learning how to create, post, critique, refine, promote and license creations.

The University of Alabama at Birmingham
Gary Warner, Director of Research in Computer Forensics at the University of Alabama at Birmingham will demonstrate how hackers take advantage of unsuspecting webmasters to easily break in to webservers that are running vulnerable (but easy to use) software. The demonstration will include statistics about the numbers of vulnerable websites identified (hundreds of thousands) and show videos of the "how to hack" tutorials being hosted by Syrian, Arabic, Iranian, and Turkish webmasters to explain how to easily turn vulnerable American websites into phishing servers and pro-Jihadi propaganda servers. These hacked webserver URLs are being analyzed by student researchers at UAB in order to provide pro-active intelligence to webmasters who may be the next targets. The goal is to have a "Ten Most Targeted" list which could be carried by the media and computer publications warning webmasters of the most attacked targets.

VeriSign
Introducing VeriSign Identity Protection (VIP): VeriSign Identity Protection is the most comprehensive suite of identity protection and authentication services designed to strengthen and protect consumers' digital identities. Delivered across a trusted, shared network, the VIP helps manage reputational risk for financial services, e-commerce companies, or enterprises that digitally interact with consumers' personal data.

Internet identity theft, phishing, and on-line financial fraud are increasingly becoming compelling drivers for deploying strong authentication for consumer applications. As financial institutions and e-commerce sites launch new initiatives to shore up consumer confidence in their brands, online banking and transactions, government agencies have begun to recommend identity protection guidelines. For example, the recent guidance on Authentication in an Internet Banking Environment (FFIEC-AUTH) issued by the Federal Financial Institutions Examination Council (FFIEC), recommends that financial institutions offering Internet-based products and services to their customers should use effective methods to authenticate the identity of customers using those products and services. Specifically - the FFIEC-AUTH considers single-factor authentication, as the only control mechanism, to be inadequate in the case of high-risk transactions involving access to customer information or the movement of funds to other parties.

Wireless Innovation Alliance
The Wireless Innovation Alliance will demonstrate in real time how unused portions of the television broadcast spectrum, known as 'white spaces', are a valuable public resource that will spur innovation and create new applications for consumers, students, and emergency personnel. Even in the high-density Washington, DC metropolitan area, as the demonstrations will show, only a small amount of broadcast spectrum below 3 GHz is occupied. Nationwide, only about 5% of the available spectrum is being used at any time, and lies fallow in as much as 75% in some areas of the country. This largely squandered spectrum and its improved signal reliability properties hold the potential for the development of publicly available wireless broadband networks, "smart houses," and mobile television. Unlocking TV 'white spaces' can provide cost-effective wireless broadband access for all Americans, enable major advances in wireless communications, and innovative new devices that will bring safety, convenience, and comfort to consumers.